Remember, customers are less interested in the features of your products, and more interested in the benefits they will receive

From your company’s perspective

- Your customers need mats
- Because of the need, mat products are in high demand
- Logo mat programs are the most profitable item

 

From the customers’ perspective

Companies will buy mats for more than simply controlling the dirt, grit and grime at the front door. As your training progresses, examine all of the reasons companies choose to buy mats, and focus on these benefits when you attempt to close new accounts. An easy acronym that will keep you focused on the benefits of mats.

- Safety / Static dissipative
- Appearance / Anti fatigue
- Maintenance Costs
- Protection of floors

 

SAFETY

- Mats will provide for a safe work area by keeping floors clean and dry
- The carpeted surface of the mat is more slip resistant that hard floor surfaces
- Mats will control spillage
- Mats can promote safety

 

STATIC DISSIPATIVE

- Static electricity and the problems it can cause are real issues in the marketplace
- Logo Mats Inc mats will protect sensitive electronic equipment for static electricity
- Regular washings will not diminish the effectiveness

 

APPEARANCE

- Modern, attractive mat colors will compliment decors
- Custom logo mats will further enhance image
- Your mats will look better and perform better

 

ANTI- FATIGUE

- Mats will prevent tired feet at work stations
- Mats will insulate against cold floors
- High quality anti-fatigue mats will improve employee morale and employee productivity

 

MAINTENANCE COSTS

- Maintenance costs will be lower as 80% of the dirt in a building is tracked in through the front door.
- Mats will stop this dirt

 

PROTECTION OF FLOORS

- Mats will save every day wear and tear on carpet areas
- Mats will extend the finish on tile floors